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Why use Direct Mail?
Direct mail is having a renaissance - and proving beyond doubt that it is once again, a vital element in marketer’s communication strategies.
This underlined recent research*, when 1,000 business owners were interviewed about their current business communication and campaign strategies:
- 82% agreed that sending regular information to customers is key to customer retention and growth
- 79% agreed that sending regular information to customers is key to acquiring new customers and developing business.
Personalised mail proved the most-used communications route, as the following figures show:
Mail/postal communications (71%)
Internet/search advertising (48%)
Email campaigns (47%)
Press advertising (47%)
Business directories (42%)
Exhibitions (33%)
Email campaigns (47%)
Press advertising (47%)
Business directories (42%)
Exhibitions (33%)
91% of business owners used mail to grow existing customer relationships.
Why is mail so effective?
- Mail is personal – creating a direct relationship between you and your customers (In research, 65% of respondents considered direct mail more personal than email)
- Mail is flexible - it can be tailored to individuals or groups, directing your message to the exact audience you want.
- 80% of successful businesses agreed that regular mailings can help build customer relationships.
- In creative terms, mail has few restrictions compared to other media (size, weight, shape, colour) leading to limitless creative possibilities.
- Mail is one of the easiest media to measure, as responses can be attributed directly to a specific activity.
- Mail affects all five senses - sight, sound, smell, touch and taste. Mail is the only medium to provide the creative possibilities to engage the customers on all levels.
Surprisingly, many businesses who are considering direct mail, are not sure how to create a campaign. For many, the prospect of managing the data, print and mailing processes, can be daunting.
That’s where Integrated Mailing Solutions (IMS) can help. We provide a range of integrated services to help you with your next Direct Mail campaign, including:
- Mail merge from your database
- Printing your mailings with personalised text (no labels) if required
- Envelope and address the DM piece, either manually or by machine
- Incorporate 3D items like promotional gifts - and advise you on the most cost-effective packaging
- Despatch the mailings directly into the outgoing Island mail stream
- Collate and scan responses (if necessary), providing you with digital information in any format needed
The choice is yours. You can enjoy the complete service or simply cherry-pick the services you need. Either way, you’ll have a single point of contact - your dedicated Account Manager. This offers you:
- Easy access to the proven benefits of mail
- No hassle - one single point of contact with a dedicated Account Manager instead of time consuming dealings with suppliers
- Freedom to concentrate on your core business
- Simpler budgeting through one overall quotation for a complete project.
* Statistics provided by independent research commissioned by Royal Mail in 2009 and carried out by Continental Research, a respected MRS company partner and a BRDC Continental Group company.
